The latest iOS & Android updates make the option to opt-out of location tracking very pronounced, & users are acting on it.
"Since the launch of iOS 13 last fall, the amount of background location data that marketers collect has dropped by 68%." https://www.fastcompany.com/90454921/apple-and-googles-tough-new-location-privacy-controls-are-working
Original tweet : https://twitter.com/DuckDuckGo/status/1223981147937562624
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